Shirley Halperin Executive Editor, MusicMusic manager Adam Mersel has brought his Immersive Records label to Interscope Geffen A&M (IGA).
First to join the Immersive/Geffen roster is TikTok star LILHUDDY (aka Chase Hudson). The Los Angeles-based Mersel will continue to manage actor and singer Ben Platt.“Adam is a rising executive star with great taste and a remarkably intuitive business acumen,” said IGA Chairman John Janick in announcing the joint venture. “His entrepreneurial spirit and his commitment to artist development make him and his Immersive Records label a perfect fit with us at Interscope Geffen A&M.”Mersel began his career at Career Artist Management, founded by the late Jordan Feldstein, where he worked with Bebe Rexha, Sara.
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