Michael Schneider Variety Editor at LargeCBS clearly knew what it was doing when it decided to launch Queen Latifah’s “Equalizer” reboot behind Super Bowl LV in February.
Despite a lopsided game that forced a lot of viewers to tune out before the after-show, CBS nonetheless managed to open “Equalizer” with 20.4 million viewers, and continue to hold on to a sizable percentage of that audience through the end of its freshman season.The networks used to regularly premiere new shows behind the Super Bowl, but mostly gave up on that practice by the mid-1990s after several flops.
But “Equalizer” was a reminder that it can still work — with the right show. “Equalizer” has the distinction of the season’s top-rated new series among adults 18-49.
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