Sky registered its biggest audience numbers of all time in 2020, Sky UK’s Managing Director of Content Zai Bennett revealed today.
Deadline has confirmed that overall figures were up 20% year-on-year across all platforms for the broadcaster.Speaking at the Edinburgh TV Festival, Bennett said that Sky had outperformed the wider TV biz for growth during a 12-month period that saw broadcasters benefit from people being stuck at home during lockdowns. “We outgrew the market which was really satisfying,” he commented. “2020 was our biggest viewing year of all time.”The MD also addressed the fallout from the scandal that saw Noel Clarke accused of multiple instances of sexual misconduct in an investigation by UK newspaper The Guardian.
Read more on deadline.com
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