By December of 2020, more than 120 million people streamed YouTube and YouTube TV on their TV screens, up 20% from the 100 million who did so in March.That jump and other insights were highlighted in a pair of blog posts by the company.
One was written by Neal Mohan, YouTube’s product chief and a keynote speaker today at an online streaming conference by the Interactive Advertising Bureau.
The rise in TV viewing of YouTube has been emphasized by the company before, but it has particular relevance now for advertisers.
In the 2021-22 upfront season, they will be able to measure their YouTube connected-TV campaigns with Nielsen for the first time.“Viewers are leaving behind traditional primetime, and we’re finding at YouTube that the new
Read more on deadline.com
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