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YouTube Paid $4 Billion to the Music Industry Last Year, Up 33% From 2019

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YouTube forked over $3 billion to the music industry. Lyor Cohen, YouTube’s global head of music, said in a blog post that 30% of its $4 billion went toward user-generated content.“YouTube is the world’s largest stage, and advertisers are eager to tap into the deep music engagement that the platform enables,” Cohen said. “With over 2 billion users watching music videos monthly, YouTube allows advertisers to reach audiences they can’t find anywhere else.

In addition, we added more paid members in Q1 ’21 than in any other quarter in our history.” While the post was light on details, it did offer some clarity on how YouTube stacks up against other major players in the music business.

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