EXCLUSIVE: Trailers, posters and global marketing campaigns from the likes of Focus Features’ Last Night In Soho, Netflix’s Ozark and Amazon Prime Video’s The Tomorrow War were among the winners Saturday at the inaugural World Trailer Awards.The ceremony, which was emceed by Portuguese actor Sonia Balaco, took place live from the Tivoli Marina Vilamoura Hotel in Vilamoura, Portugal. (Watch the full ceremony exclusively below.)The show, founded by the U.S.-based Golden Trailer Awards and AcclaimWorks, recognized achievements of the world’s best creative marketing across the fields of cinema, TV (broadcast/cable), gaming, streaming services and social media.
The winners were revealed after regional finalists from around the globe were set last week.Edgar Wright’s Last Night In Soho was a double winner on the night, with Joe Argent from Zealot UK scoring trophies in the Cinema categories for Best Online Advertising and Best Outdoor Advertising.
In addition to Ozark, which won for Outdoor Advertising in the Streaming category, Netflix also scored with wins for Trailer Park Group’s trailer for Halston and Best Poster for Cocaine Cowboys.Prime Video’s Tomorrow War won for Best Experiential Marketing.Among the industry executives presenting honors Saturday were Kelly Warnell, Head of Entertainment at Hearst UK; Karen Nunn, CEO of Strategem; and Micaela Romanini, Vigamus Foundation VD.
World Trailer Awards creative director Trudy Bellinger gave the keynote speech.“The World Trailer Awards are creating an incredible community of global marketing talent,” Bellinger said. “They are the marketing content creators who should be recognized and some of them are and will emerge as important global voices.”Here’s the full ceremony,
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