Elaine Low Senior TV WriterWME partner Phillip Sun and Macro founder and CEO Charles D. King are launching M88, a full-service representation firm that aims to amplify “the voices of artists and creators from the global new majority.”Sun will depart the agency to lead the new joint venture as president and managing partner, and King’s recently launched Macro Management will merge its operations with the company.
M88, which gets its first initial from King’s Macro and the numbers in its name as a nod to Sun’s Chinese heritage, will be majority-owned by Macro.
Macro Management partners Gaby Mena and Jelani Johnson are also boarding M88.Michael B. Jordan will be M88’s first client, with more expected to be represented by the firm soon.
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