ABFF Ventures Rebrands to Nice Crowd, Announces Annual Comedy Festival in Washington, D.C. (EXCLUSIVE)
Angelique Jackson As the American Black Film Festival kicks off its 27th edition in Miami Beach, Fla. on Wednesday night, the company behind the fest, ABFF Ventures, is announcing a rebrand. The events entertainment company, led by founder and CEO Jeff Friday and president Nicole Friday, will now be called Nice Crowd, evoking the brand’s dedication to spotlighting BIPOC culture and achievements while emphasizing the power of gathering. In addition to the American Black Film Festival (ABFF) and the annual ABFF Honors ceremony, Nice Crowd will expand its annual offerings to include comedy, health & wellness, food and fine art-focused events. The first new event under the Nice Crowd banner will be “Because They’re Funny” (BTF), a comedy festival showcasing comedic talent within BIPOC communities that will launch this October in Washington, D.C.