With SXSW Canceled, Local Businesses Launch Fundraiser to Ease Financial Blow
billboard.comAustin Mayor Steve Adler canceled South by Southwest on Friday (March 6) for the first time in its 34-year-history, following a press conference during which he declared a local disaster due to coronavirus concerns.The conference's cancellation has led to a social media storm, with artists, vendors, hospitality workers, freelancers and more expressing frustration over the news and how they rely financially on SXSW.
In response, Heard Presents and Prism.FM are "Banding Together" with Austin-based businesses and individuals to help support those most affected.In a statement from the fast-growing list of participating organizations, which currently also includes SXSW itself, Giant Noise and the Red River Cultural District, the team promises to.
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