P-MRC Invests in SXSW, Marrying Event Platform With Top Entertainment Brands
Cynthia Littleton Business EditorVariety owner P-MRC has made a significant investment in South by Southwest, the parent company of the annual SXSW festival. The deal brings top entertainment news brands together with an expansive digital and in-person platform for festivals, conferences, markets other live events.The partnership calls for the existing South by Southwest management team to continue to lead the business.