“Will That Older Audience Come Back To Cinemas After The Pandemic? Fall Will Be Very Telling”: A24 — Zurich Summit
deadline.comThe pressing post-pandemic issue of how to find a theatrical audience for arthouse films was the subject of a morning panel at the Zurich Summit.
Among speakers were A24 acquisitions and distribution executive David Laub, Sierra/Affinity exec Kristen Figeroid and Christian Bräuer, MD of top German indie exhibition group Yorck Kinogruppe.A24’s Laub noted that there had been a box office comeback in recent months thanks to movies like Everything Everywhere All At Once and Top Gun: Maverick: “While arthouse movies remain challenged, overall, people are returning to cinemas.
If people didn’t care, they would have switched off entirely after the pandemic, but they didn’t. We are very proud of Everything Everywhere All At Once.
It was a movie that appealed to a younger audience, which is very important to our brand at A24. But this fall will be very telling.
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