Sarah Schneider Britain USA Finland city Helsinki show song record Music sign Sarah Schneider Britain USA Finland city Helsinki

Why Alma Had to Sign a New Record Deal in Order to Release Her Debut Album

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www.billboard.com

When singer-songwriter Alma-Sofia Miettinen was 16, she placed fifth in a 2013 season of the Finnish show Idols. She returned to school afterward, putting her musical ambitions on hold.

A year later, though, one of the show’s judges, rapper Sini Sabotage, asked to tour and write together. Miettinen was all in, and officially started her career as ALMA.

While on the road, ALMA met Sony/ATV Music Publishing A&R executive Sarah Schneider and was invited to a writing camp in Helsinki.

It was her first real session, and within weeks, she signed with Sony/ATV as a songwriter. Then 18, ALMA was sent on writing sessions around the world, attracting management reps from Finland, the United Kingdom and the United States along the way.

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