In honor of April 20, The Herbalist, a fragrance collaboration between Heretic Parfum and cannabis brand Drew Martin, is releasing what it claims is the first THC-infused luxury fragrance. “As you immerse yourself in this expertly layered and completely natural scent, our hope is that you experience a profound and exquisite connection with the ancient practice of harnessing the goodness of plants, which for us, is at the heart of everything we do,” said Douglas Little, the founder of Heretic Parfum (who worked with Gwyneth Paltrow on the creation of her Goop Fragrance collection, which includes the This Smells Like My Vagina candle.) The new scent has a base of the sativa-hybrid cannabis cultivar Jack Herer, an aromatic strain which is said.
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