Matt Donnelly Senior Film WriterOscar winner Viola Davis says social media has undermined her art form, especially as it relates to modern theatrical movies.The “Fences” and “The First Lady” actor delivered a blunt and juicy indictment of what it takes to market films nowadays.
In a conversation about her content label JuVee at the annual Produced By Conference on Saturday, Davis discussed the notion of escapism at the cineplex and how tentpole movies can erode the nuance of storytelling.“Social media has taken over the defining of this art form.
I think that the word ‘escapism’ is something that is interesting — the goal all of us have is to sit in a movie with the popcorn and Sour Patch Kids and forget about our lives — but, literally, it destroys our art form,” she said.
Davis explained that her tween daughter consumes big commercial fare like Marvel, which Davis says she’s a fan of, but “every time you’re in a room selling a narrative, it’s about how much you can create a story that allows us to escape.
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