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Viewers to Be Given Access to Mobile Devices of Screen Characters With Fifth Wall App

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variety.com

Jamie Lang Contemporary problems call for contemporary solutions, and with streaming changing the way audiences consume their content and spend their money, companies around the world are looking for ways to make an impact on the VOD marketplace.

One such company is trans-Atlantic startup The Fifth Wall, which participated in this year’s Zinemaldia Startup Challenge at the San Sebastian Film Festival.The Fifth Wall’s team includes creative director Nicolás Britos in Germany, Maximiliano Monzón in Argentina and Pedro Hernández Santos, who handled the San Sebastian Q&A, in Spain.In his online pitch, Britos spoke about how online platforms had sparked “the largest explosion of audiovisual content in history,” emphasizing that with so many.

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