By Cynthia Littleton Business Editor Gil Schwartz, the colorful longtime CBS executive who was also an author and columnist under the pen name Stanley Bing, died Saturday at his home in Santa Monica.
He was 68. Schwartz led communications at CBS for more than 20 years. He was well-liked and respected by a journalists for his erudite and forthright approach.
He was energetic in spinning the virtues of CBS Corp. — as well as pointing out the shortcomings of rival networks — but he had an underlying respect for the job of journalists that came from his many years in broadcasting and his work as a writer.
As Stanley Bing, Schwartz was a regular columnist for Fortune and GQ. He also penned 13 business and humor books that skewered the
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