Use of Production Music on Broadcast and Cable TV Reaches New Heights: Study
variety.comJon Burlingame editor Nearly half of all the music played on American broadcast and cable TV is production music, according to a new study by music data company BMAT.
The survey, commissioned by the Production Music Association, looked at 47 high-rated channels including broadcast networks ABC, CBS, NBC, Fox and the CW; and cable channels including A&E, CNN, Discovery, Disney, ESPN, Food Network, Fox News, HGTV, Lifetime, MTV, National Geographic, Nickelodeon, TBS, Telemundo, Univision and USA.
Non-advertiser-supported pay cable and streaming services were not included. The survey, done in February and March of this year, indicated that music was used in 39% of the total airtime, and that 46% of that music originated in production music companies or music libraries.
Production music, formerly known as “stock music,” is specifically composed for use in media productions, typically as part of a catalog of music made available for immediate licensing, and where the publisher and recording owner are the same.
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