By Jill Goldsmith Univision — which has struggled to sell mainstream marketers on Hispanic media in volumes its execs have long felt it deserved — took another swing Tuesday at explaining why in a virtual presentation to the ad community ahead of its upfront on June 16. “Investing in a growing LatinX population is money well spent,” was the message of the company that bills itself America’s Hispanic Superbrand.
Head of advertising and marketing, Steve Mandala, appearing from the finished basement of his house, described Univision as the fastest growing group of networks on air collectively and the fifth most-watched network in broadcast and cable.
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