By Brian Steinberg Senior TV Editor Spanish-language broadcaster Univision is among the media outlets working to reconnect with advertisers amid the confusion erupting from the coronavirus pandemic.
In a letter issued Friday ,the network told clients that it intends to prepare a ” video presentation to be streamed once it is reasonable and safe to do so” rather than a traditional physical to start talks in the industry’s annual “upfront” ad sales market. “We will rely on your guidance to inform us when your business is ready to make plans for the coming year and we will make decisions together on when we present our strategy and content,” says the letter, from Steve Mandala, president of ad sales and marketing for the company, which is
Read more on variety.com