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Univision Launches Free, Ad-Supported Streaming Service PrendeTV In New Offering For Hispanic Viewers

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deadline.com
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Univision has launched PrendeTV, describing it as the “first and only streaming channels-based and VOD service created specifically for U.S.

Hispanic audiences.”The free, ad-supported platform complements two existing Univision subscription streaming offerings. Prende comes to market with 40 streaming channels and 10,000 hours of on-demand video programming.

Combined with Vix, which Univision acquired in February, the total is 30,000 hours. The company made its streaming plans known last January.Univision has been plotting a new strategic course since being taken over by a consortium of investors led by former Viacom CFO Wade Davis, who now runs the company as CEO.While the streaming marketplace is crowded with hundreds of subscription

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