Naman Ramachandran Universal Music Group (UMG) has expanded its Middle East and North Africa operations by launching new divisions in Morocco and Israel.Universal Music Morocco will operate from Casablanca, led by business development executive Serena Safieddine, who will work alongside UMG’s regional headquarters in Dubai, and report into Patrick Boulos, CEO of Universal Music MENA.The Morocco team will develop projects with Universal Music France, where labels have previously achieved success with global-facing French-language artists from the region.Boulos said, “Within Morocco and their immediate neighbors, there is a wealth of untapped artist talent and we are excited to introduce these unique sounds to global audiences, platforms and.
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