Top PR Firm Tells World’s Biggest Brands: Avoid Abortion Rights Stance
thewrap.comPopular Information.The independent newsletter and site obtained an internal email from Zeno Group, a subsidiary of Edelman with offices all around the United States and the world.
The message from Zeno’s Executive Vice President for Media Strategy Katie Cwayna warns that the media “will look for corporations to take a stand” on the leaked draft opinion and “make their views known.”Zeno’s advice: Don’t.Cwayna’s message includes “a template email to share with client contacts,” according to Popular Information.
In that template email are echoes of Disney’s months-long tangle with how to respond to Florida’s parental-rights law, which critics dubbed the “Don’t Say Gay” bill before it was passed.
Zeno’s private advice to clients: “Do not take a stance you cannot reverse, especially when the decision is not final. This topic is a textbook ’50/50’ issue.
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