Todd Spangler NY Digital EditorShort-form video app TikTok is putting a couple more minutes on the clock.The company said it will expand the canvas for users globally — tripling the length of videos they can share in a single post, from 60 seconds to three minutes.Why the change?
The longer videos will “pav[e] the way for more storytelling and entertainment on TikTok,” according to product manager Drew Kirchhoff, who announced the feature in a blog post.TikTok users already have been posting longer-form video segments, broken into multiple parts — “we all know the phrase, ‘like and follow for part 3,'” Kirchhoff noted.
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