Japan film audience awards Japan

TikTok, Japanese Studio Toho Partner on Shortform Video Competition


In a somewhat improbable pairing, Chinese-owned video app TikTok has partnered with Japanese film studio Toho, the home of Godzilla and Kurosawa, to launch an online shortform video competition.

The partners are calling the event the "TikTok Toho Film Festival 2021," although it appears much more like a marketing exercise designed to win TikTok Japanese users than anything like a traditional film festival.

The event will begin accepting submissions from amateur creators around the globe on April 12. Entries can be anywhere from 15 seconds to 10 minutes long, and they should be uploaded to TikTok.

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