Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
Ever since those internet-breaking photos of Margot Robbie and Ryan Gosling on the set of Greta Gerwig’s “Barbie” were leaked last summer, the color pink has become omnipresent and Mattel’s plastic doll a style muse to everyone from Kim Kardashian to Lizzo to Conan Gray to Machine Gun Kelly.
As the Warner Bros. film’s anticipated July 21 release inches closer, more and more brands have hopped on the Barbie-core train to launch their own pink-hued, Barbie-inspired collections.
The affordable haircare company Kitsch is the most recent brand to Barbie-fy their products, with a new line of accessories whose rhinestone details and neon colorways would look right at home in the famed Malibu Dreamhouse.
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