Emily Longeretta “The Summer I Turned Pretty,” based on Jenny Han’s novel, became the No. 1 show on Amazon Prime Video in its premiere weekend following its June 17 release.Following the series’ debut, all three “The Summer I Turned Pretty” books shot into the top three spots on the Amazon Best Sellers list, with book two, “It’s Not Summer Without You,” at No.
1.The artists whose music is used in the show have also seen an increase in streams, sales and followers, with some experiencing up to a 6,000% increase in song sales.Taylor Swift’s “Lover” album — songs “Cruel Summer,” “False God” and “This Love” are all featured in the show — re-entered the Billboard Top 40 three years after its release.
The album also went from Swift’s No. 4 streamed album to her No. 1 streamed album on Spotify after gaining 3.9 million streams; “Cruel Summer” had its highest streaming day on Spotify since 2019.
The series also had a massive social media reach, with the hashtag #TheSummerITurnedPretty accumulating over 1.3 billion views on TikTok.
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