As the cost of living crisis continues to bite at our bank balances, many shoppers have been looking for ways that they can keep costs low when they are at the supermarket.
Despite inflation levels reaching record-highs recently, shoppers can still find lower prices when they are at the supermarket if they know where to look.
Nearly every major supermarket across the country has a world foods section where it stocks a lot of cheaper alternatives for as little as just £1.
The 'hidden' aisle is occasionally forgotten about by supermarket go-ers, but it is a section where you can get a lot of cupboard essentials - such as chopped tomatoes, lentils, pulses and rice - for much less.All of the items featured in the aisle come from lesser known UK brands as they are stocked from countries all around the globe, including Japan, India, America, China and Jamaica.And with inflation levels soaring by 10.1 per cent at supermarkets and annual grocery bills rising by a whopping £533, every penny counts when you are getting in the weekly shop.Which is exactly why many shoppers might think about switching out some big name brands for some substitutes that they can find in the world foods aisle at Morrisons, Asda, Tesco and Sainsbury's.
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