Andrew Wallenstein President and Chief Media Analyst Perhaps no consumer-electronics product had a more audacious launch in 2023 than Telly, a TV set that was given out for free to thousands of U.S.
consumers. But Telly came with a few strings attached. Or to be more precise than “strings,” a smaller second screen came attached to Telly’s 55-inch screen that displays ads constantly regardless of whether the program you’re watching on the big screen is in a commercial break or not.
And as state-of-the-art as that big screen is, it comes equipped with a sensor that makes sure you’re watching, which may mean Telly is not for the more privacy-sensitive consumer.
Nevertheless, as Telly looks to build on its market momentum heading into 2024, it’s got a lot more tricks up its sleeve as founder and CEO Ilya Pozin looks to scale the company’s consumer base.
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