"Once in a Lifetime" appears on both the Rock Digital Song Sales & LyricFind U.S. charts Consumption of Talking Heads’ catalog rose after frontman David Byrne’s Feb.
29 appearance on NBC’s Saturday Night Live. In all, the band’s songs drew 5.7 million U.S. on-demand streams in the tracking week ending March 5, a boost of 36%, according to Nielsen Music/MRC Data.
Additionally, Talking Heads earned 6,000 equivalent album units, a boost of 50%, with 2,000 of those via album sales. And on the digital download side, it racked up 7,000 song downloads, up 245%.
Leading the way on a song level: “Once in a Lifetime,” which Byrne performed on SNL while promoting his American Utopia show, which after a multi-city tour also enjoyed a Broadway run
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