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Taco Bell Names Lil Nas X As Chief Impact Officer

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Lil Nas X is moving up from former Taco Bell employee. The fast-food chain announced Monday that the “Old Town Road” hitmaker has become Taco Bell’s first-ever Chief Impact Officer.

Nas’ gig is an “honorary” title and will run for several months, including over the release of his sophomore album Montero and the restaurant’s scholarship program for young creatives.

RELATED: Lil Nas X Opens Up About New Relationship: ‘I’m Really Happy About It’ The “Industry Baby” worked at an Atlanta Taco Bell location in 2017.

As part of the collab, Nas will appear in an ad campaign for Taco Bell’s revived breakfast menu. The hilarious ad, called “Talk Show Dreams”, shows Nas showing off his comedy chops while wearing a pink pompadour wig.

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