deadline.com
reports
gossips
innovations
Company
Nielsen’s Ratings Accreditation Yanked By Media Rating Council; Company Says Move “Will Not Impact The Usability Of Our Data”
Reading now: 111
deadline.com
deadline.comThe Media Rating Council has suspended Nielsen’s accreditation for national ratings, the latest twist in a long-running drama over the effort for a third party to effectively measure viewing.The move, which will take effect in mid-September, applies to Nielsen’s national television service as well as Local People Meters and Set Meter Markets.
Such suspensions occur, the MRC explained, when a company is found to have “material standards non-compliance or operational issues that are deemed to have exerted an adverse effect on the service.”Opinions vary as to the importance of the MRC’s decision.
Nielsen will continue to be free to deliver its data to its customers and report it publicly, though the episode could give more ammunition to
Read more on deadline.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
Report this news
Related News
Celebrities
Locations