The SXSW Conference and Festivals said Monday that event co-founder Roland Swenson’s title is now Executive Chairman, while Chief Brand Officer Jann Baskett and Chief Programming Officer Hugh Forrest become co-presidents assuming day-to-day leadership of the company.
Swenson’s new role includes continued guidance over the business including an active role on the board of directors, which includes investor Jay Penske and other executives from Deadline parent PMC, while Baskett and Forrest will take on leadership as the company looks forward to new growth opportunities, including the launch of SXSW Sydney in Australia next October. “When we started SXSW in 1987 we dreamt big, but I’m not sure we imagined that the event would become the global gathering that it is today,” Swenson said. “I’m so proud to see how the event has grown since the early days and am excited to move to a position that will allow me to focus on the aspects of SXSW that I’m the most passionate about.
I’m also pleased to shift the running of the company to Jann and Hugh. I believe their proven leadership will mobilize us as we move into the future.” Both Baskett and Forrest will also continue in their current roles, shepherding their departments through next year’s event. “At SXSW, our purpose is to help creative people achieve their goals.
After joining SXSW as Chief Brand Officer in 2016, I’ve been honored to make that a year-round priority and look forward to carrying out Roland’s vision by continuing this work,” said Baskett. “Expanding our brand and ensuring that SXSW remains an inspiring experience for our participants is essential for us.” Added Forrest: “Overseeing the programming at an event like SXSW has provided a unique opportunity to
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