Swizz Beatz allies with premium vinyl brand 12on12
completemusicupdate.com12on12 – a company which, and I quote, “invites notable figures in culture to curate and design limited edition vinyl records of twelve songs” – has announced its latest curator, who is also becoming a business partner of the firm.
And that curator come investor is Swizz Beatz.In his role as curator, the producer has put together a limited edition two disc vinyl release called ‘Long Live Jazz’ which celebrates, perhaps unsurprisingly given the title, his “love and passion for jazz”.According to the official blurb, his selections on the record will take the listener “on a journey from iconic recordings of jazz standards – including Miles Davies’s ‘Round Midnight’ and Kenny Dorham’s ‘Alone Together’ – through to a reworking of The Weeknd’s hit single ‘Call Out My Name’ by a group of today’s leading jazz musicians”.12on12 also talks up the importance of the visuals on its vinyl releases.
Swizz Beatz can help there too, because the producer is an avid art collector and has his own collection of artworks and photographs that he has acquired and commissioned over the years.
And the cover of ‘Long Live Jazz’ features a image from that collection, taken in 1968 by photo journalist Kwame Brathwaite.Says Swizz Beatz: “Jazz has always been magic to our ears.
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