Advertising inventory for Super Bowl LV, which CBS will broadcast on February 7, has virtually sold out.ViacomCBS confirmed the status of sales and said a 30-second spot has commanded about $5.5 million, roughly in line with rates for last year’s game.
Fox reported $600 million in revenue from Super Bowl LIV, including programming before, during and after the game.Many mainstays of Super Bowl advertising, companies like Anheuser-Busch, Coca-Cola and Pepsi, are taking a break from the action this year for various reasons.
ViacomCBS said it had seen strength in categories like consumer products, automotive, financial services and telecom.As the coronavirus pandemic continues to upend business and society, the NFL season has managed to be a
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