Cynthia Littleton Business EditorThe WWE learned a lot about the ties that bind with its fans during the pandemic.The return of live audiences to WWE events with the “WrestleMania 37” event in Tampa, Fla., in early April was moment of celebration, for fans and for the league, WWE chief brand officer Stephanie McMahon tells Variety‘s “Strictly Business” podcast.“To see the tears in the eyes of our fans — I got goosebumps,” she says.
There was joy in a bottom-line sense as the event set sales and viewership records, and was a good way for WWE to energize its new streaming relationship with NBCUniversal’s Peacock, she said.But perhaps the bigger surprise was how much WWE was able to rally when it had to host the event — the Super Bowl of the.
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