Todd Spangler NY Digital EditorSpotify has acquired Whooshkaa, an Australia-based podcast technology platform whose core capability lets radio broadcasters convert their existing audio content into on-demand podcasts.Terms of the acquisition were not disclosed.
Spotify said it plans to integrate Whooshkaa’s broadcast-to-podcast technology into Megaphone, the enterprise podcast and ad platform it bought last year for $235 million.
Spotify expects that to let it more quickly add more third-party content into the Spotify Audience Network marketplace.Whooshkaa launched in 2016, founded by Robert Loewenthal (pictured above), former CEO of Australia’s Macquarie Radio Network.
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