Variety Staff Follow Us on TwitterSoundExchange has announced the appointment of Esther-Mireya Tejeda as chief marketing and communications officer.
Tejeda will report to SoundExchange President and CEO Michael Huppe.According to the announcement, Tejeda will oversee the company’s brand strategy and marketing, global communications and public relations, industry relations, and public policy groups as well as a team of nearly two dozen marketing and communications professionals, multiple partners, and agency relationships.“The music industry is at a pivotal point, with the transformation to digital requiring us to rethink the rules and so much at stake for creators of all types,” said Huppe.
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