pic.twitter.com/bxtgMHh44e— Gato (@gamomena) August 4, 2021Snickers said in a statement that the 20-second spot wasn’t intended to “stigmatize or offend,” but the ad led to outcry and demands for a boycott on social media.“It is shameful and regrettable that at this point there are companies that continue to perpetuate stereotypes and promote homophobia,” Spain’s LGBT State Federation tweeted. “If you need some training for next time, here we are, Snickers.”Spain’s Equality Minister Irene Montero asked who at Snickers thought it would be “a good idea to use homophobia as a business strategy.”“Our society is diverse and tolerant,” Montero tweeted.
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