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Shepard Fairey Creates New City Logo For Los Angeles Tourism & Convention Board

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deadline.com
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The pandemic cratered the tourism and convention business in Los Angeles. So the agency in charge of reviving those standards has turned to the man who brought an image of “Hope” to the world.The Los Angeles Tourism & Convention board enlisted famed L.A.

artist Shepard Fairey (best known for his image of President Barack Obama underneath the word “Hope) and his Studio Number One, along with designers House Industries, to create a new logo and brand identity for the city.Fairey’s work marks the first update to the logo in a decade.

It features the city’s name in rainbow colors with a setting sun. The image will be used in a forthcoming ad campaign that hopes to goose the city’s allure.Talking to Fast Company, Fairey admitted capturing the

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