the pandemic by reaching 4.5 million people as soon as possible. The campaign also aims to drown out misinformation and myths promoted by conspiracy theorists and cranks on social media.
Key to the strategy is relying on medical experts and ordinary frontline NHS staff to explain the importance and safety of the vaccine.
A new online campaign site offers official information with videos from nurses and doctors.Celebrity endorsements were swerved in a deliberate attempt to reach ordinary families who might be anxious about the new treatment.Dr Dave Caesar, Scotland’s deputy chief medical officer, said: “No matter which vaccine you receive, each has passed a rigorous three-phase testing process, reviewed by independent regulatory and advisory.
Read more on dailyrecord.co.uk
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