Russ and Bugus Launch DIEMON, an ‘Artist-Friendly’ Label Looking to Change the Mindset of the Music Industry (EXCLUSIVE)
variety.comEllise Shafer After over 10 years in the making, independent rappers Russ and Bugus are finally launching their own record label: DIEMON.An acronym for “Do It Everyday Music or Nothing,” DIEMON started in 2010 as a creative collective in Atlanta before becoming an imprint on Columbia Records when Russ signed with them in 2017.
But in 2020, Russ completed his deal with Columbia and became a full-blown independent artist once again, releasing his 2021 album “Chomp 2” on his own.
Most recently, his single “Handsomer” broke through the top 40 on Billboard’s Hot 100 chart. Now, the multi-hyphenate wants to help other artists by providing them with the resources of a major label — without all of the other binding stipulations. “Everyone owns their masters; everyone owns their publishing.
We don’t eat on your merch or your tours, and everything’s a profit split deal,” Russ tells Variety of DIEMON’s philosophy. “We’re not looking to invest in an artist just to change their music.
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