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Rob Weiss To Helm First Crypto-Based TV Show, ‘Hold On for Dear Life’

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variety.com

Ethan Shanfeld Rob Weiss is set to executive produce and direct multiple episodes of “Hold On for Dear Life,” the first-ever scripted television series centered on modern cryptocurrency culture.The series follows a young tech founder, Mel, as she launches a non-fungible token (NFT) named after her best friend, Aveer, who disappeared.

Along with a squad of misfit friends, Mel must overcome enemies and centralized powers on a mind-bending and inspiring journey.“When I read the ‘Hold On for Dear Life’ pilot, I felt as if I had been transported into a fresh and unique universe where characters spoke about money in a whole new language,” Weiss said.

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