Ritz-Carlton Transforms Presidential Suites to Promote Showtime’s ‘The First Lady’
variety.comWilson Chapman editorShowtime and The Ritz-Carlton are teaming up this spring to bring the White House to the people in a new promotion for the upcoming Showtime anthology series “The First Lady.”“We are excited to collaborate with The Ritz-Carlton and Marriott Bonvoy to bring to life the world of ‘The First Lady’ for hotel guests, Marriott Bonvoy members and the public,” said Showtime CMO Michael Engleman. “Our longstanding relationship with Marriott International provides guests access to premium Showtime content and this one-of-a-kind experience builds on that tradition to spotlight these remarkable women.”“The First Lady” which premieres April 17, focuses on three different First Ladies during the periods their husbands were in office as president: Michelle Obama, played by Viola Davis; Betty Ford, played by Michelle Pfeiffer; and Eleanor Roosevelt, played by Gillian Anderson.
Beginning in April, The Ritz-Carlton will celebrate the premiere of “The First Lady” by transforming select locations’ presidential suites into “First Lady Suites,” modeled after the time periods depicted in the anthology.
The Ritz-Carlton New York suites will be fashioned after the FDR era, the Los Angeles location’s suites after the Ford era and the Chicago location’s suites after the Obama era.
The Ritz-Carlton in Washington, D.C. will feature suites modeled after all three eras. Each suite will contain props and set pieces from the show, such as a replica of President Franklin Roosevelt’s wheelchair and a model building of the Betty Ford Center.
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