@rihanna x @NFL | #SBLVII pic.twitter.com/yNLOUVzLCtThe NFL announced Thursday that Apple Music is the new Super Bowl Halftime Show sponsor in a deal that came four months after longtime sponsor Pepsi backed away from the annual show.“The brand’s decision to leave the Halftime Show is the first move in its much larger strategic shift to bring unprecedented music and entertainment experiences to fans – where they are now, and where they will be in the future,” Pepsi said in a statement to TheWrap in May.
The Halftime Show sponsored by Pepsi featured Dr. Dre, Mary J. Blige, Snoop Dogg, Kendrick Lamar, Eminem, 50 Cent and Anderson .Paak, and drew in more than 120 million viewers.Her loyal fans – known as “The Navy” – couldn’t be happier.
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