Rihanna has shut down sales for all three of her Fenty brands in acknowledgement of #BlackoutTuesday. The social media campaign is meant to raise awareness of the unjust killing of George Floyd and countless others, as well as showcase the impact of Black spending power.
Rihanna has paused production on her three lucrative brands—cosmetics company Fenty Beauty, lingerie line Savage x Fenty, and LVMH-helmed luxury line Fenty—in response to the ongoing protests demanding justice for George Floyd and Black victims of police brutality in America.
The star took to social media to share that she and her businesses would be participating in Blackout Tuesday, a social media campaign that encourages the public to cease posting personal content and.
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