Right-Wing Media Outlet Daily Wire Claims It Will Invest $100 Million in Kids’ Content to Counter ‘Woke’ Disney Fare That Is ‘Brainwashing’ Children

variety.com:

Todd Spangler NY Digital EditorThe Daily Wire, a conservative media organization with no history of producing children’s programming, is using Disney’s opposition to Florida’s “Don’t Say Gay” law as a rallying point to enter the business of kids entertainment.The Nashville-based company announced Wednesday that it plans to invest at least $100 million over the next three years into live-action and animated kids’ content.

The right-wing outlet’s first content targeted at children is supposed to launch on Daily Wire’s subscription platform in the spring of 2023; it didn’t detail any kids’ shows or movies that it may have in the works.Americans are “tired of giving their money to woke media companies who want to indoctrinate their children with radical race and gender theory,” Daily Wire co-CEO Jeremy Boreing said in announcing the initiative. “But they want to do more than just cancel them.

They want alternatives.” The Daily Wire’s most popular property is the daily podcast from co-founder Ben Shapiro, who has argued that homosexuality and transgender identity are mental illnesses.The Daily Wire kid-content announcement comes two days after Disney denounced Florida’s Parental Rights in Education Bill, which among other things “prohibits classroom discussion about sexual orientation or gender identity” through the third grade.

Disney’s public opposition followed employee protests over Disney CEO Bob Chapek’s previously tepid response to the bill and news that Disney had made donations to the sponsors of the legislation.“Florida’s HB 1557, also known as the ‘Don’t Say Gay’ bill, should never have passed and should never have been signed into law,” Disney said in the statement released Monday. “Our goal as a company is for.