‘Reading Rainbow’ Doc ‘Butterfly in the Sky’ Scores U.S. Theatrical Release From AMC Theaters (EXCLUSIVE)
variety.comAddie Morfoot Contributor AMC Theaters and Fifth Season are teaming up to release Bradford Thomason and Brett Whitcomb’s feature documentary “Butterfly in the Sky,” about the beloved 1980’s PBS children’s series “Reading Rainbow.” The film, which premiered at the Tribeca Film Festival in 2023, takes audiences behind the scenes of the children’s series and tells the story of the show’s creators, who believed the small screen could inspire a love of reading.
The docu also spotlights the show’s host LeVar Burton and gives an inside look at the challenges he and the show’s creators faced in cultivating a love of reading through television.
The doc, produced by XTR, will have a limited theatrical release beginning on March 17 in select AMC theaters followed by a full run in New York and additional cities.
The film’s digital and international rights have been acquired by Fifth Season. The doc will be available to watch via VOD (including iTunes and Amazon) starting on April 30. “Having both grown up in Texas, ‘Reading Rainbow’ not only reflected the diverse cultures that surrounded us, but LeVar Burton also introduced us to other worlds in colorful and magical ways,” the directors said in a joint statement. “We believe ‘Reading Rainbow’ is among the most important shows ever produced and a true unsung hero of children’s programming.
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