Ram Charan, Priyanka Chopra Jonas, Alia Bhatt, Vidya Balan Under One Management as India’s Matrix and Bling Merge (EXCLUSIVE)
variety.comNaman Ramachandran Top Indian celebrity management firms Matrix IEC and Bling Entertainment are merging, bringing their roster of A-list talents under one roof.
Matrix was founded by Reshma Shetty and Vivek Kamath. It represents popular actors including Abhishek Bachchan, Alia Bhatt, Dulquer Salmaan, Farhan Akhtar, Katrina Kaif, Madhuri Dixit Nene, Priyanka Chopra Jonas, Ram Charan, Shahid Kapoor, Varun Dhawan and Vicky Kaushal among others.
The company also represents A-list directors Rohit Shetty and Zoya Akhtar. And in a recent venture into sports, the company has signed up Indian cricketer K.L.
Rahul, who has captained the national team. The roster of talent formerly represented by Bling including Vidya Balan, Radhika Madan, Twinkle Khanna, Dimple Kapadia as well as directors Konkona Sen Sharma, Sandeep Modi, Tahira Kashyap and Vasan Bala, will now be represented by Matrix.
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