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Peacock Leads Streamers Experimenting With Limited Ad Inventories

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variety.com
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Brian Steinberg Senior TV EditorAs Peacock launches, NBCUniversal will be trying to figure out a puzzle many of its rivals are also attempting to solve.More onetime couch potatoes have adopted video streaming, and they are growing accustomed to seeing fewer ads, and sometimes none.

That means media companies need to devise an entirely new architecture for their blocks of programming as well as the blocks of commercials that support them.

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variety.com
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