Pathe Gaumont Is Revamping the Filmgoing Experience
variety.comBen Croll Pathé subsidiary Cinémas Pathé Gaumont — one of Europe’s largest exhibition chains — operates 133 theaters with more than 1,300 screens throughout France, the Benelux region and Switzerland.
Which means that when it comes to market growth, this industry leader must look beyond building new multiplexes.“The network of theaters in our principal territories is now very dense,” says Cinémas Pathé Gaumont CEO Aurélien Bosc. “Our priority is to consolidate our position within those territories while revitalizing the filmgoing experience.”Since taking over in 2018, Bosc has overseen a strategy of inner consolidation and outward development.In 2019, the circuit owned by Jérôme Seydoux acquired the French group CineAlpes and the Benelux-based EuroScoop, adding 22 more locations to its roster.
At the same time, Bosc and his team have seized opportunities across the African continent, where they have a number of upcoming greenfield developments in Tunisia, Senegal, Ivory Coast and Morocco.
Still, the exhibitor’s biggest project has been one of upmarket transformation, overseeing a half a billion-dollar investment and modernization plan to refurbish existing theaters and develop new and premium offerings.
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